Our Vision is to be the most engaging and innovative Supermarket in India, making a difference in the lives of teams, customers, communities Everyday!
Freshness has always been a prime focus area and a competitive strength for AE Superstore. We have pioneered processes, practices, & supply chain techniques that help maintain and boost freshness at all AE Superstore stores. We believe in offering the freshest of fruits and vegetables, sourced locally or imported, for all our customers – whether they walk in or order them through our QR rocket online ordering system. To uphold our value of Freshness, we introduced a ‘Farmers Produce ‘ section where local produce is procured directly from the farmers and transported to our Centralised Purchase division. Here, the produce is graded and delivered to all our stores within short span of time, ensuring freshness. We also introduced a section called “ SUDHA’S FRESH O FRESH “ – Served with love which provides value-added services to our customers. Here, they can get fresh fruit juices, salads, and other food items, which are freshly made for them.
AE Superstore has always been focused on providing the best value to its customers. Exclusive offers & best prices give our customers more than one reason to come back for more. Whether it is about daily needs at guaranteed lowest prices, savings on special products under Super Savers Offers, getting the most out of new & clearance sales, we have something for everyone, so that our customers go back home with a valuable shopping experience.
We also make sure that our customers feel spoilt for choice by providing a wide variety of products; Fruits & Vegetables, Beverages, Grocery, Dairy, Apparels, Plastics, Utensils, & Crockery, etc. This gives our customers the opportunity to pick from a wide assortment of products & benefit from it.
Offering the best service is at the heart of everything we do at AE Superstore. Our customer service Call Centre is also available from 11 am to 8 pm every day. Technological advancements are shaping the retail industry in an inspiring way and we focus on deploying the right technology to enhance the overall shopping experience. When it comes to customer value, we have progressed in leaps & bounds.